Digital Marketing

The era of a business managing without a website is over. If a business wants to thrive in today’s market, it must have an excellent online presence. More and more of our lives are happening online. Everything from shopping, to entertainment, to meeting with friends and family can take place in the virtual world. It’s vital that business owners take advantage of this space and use the digital resources available to them.A Level Up Design & Media is an excellent ally when it comes to developing your company’s digital marketing. We’re going to take you through some of the basics of web design and digital marketing, including building a budget, auditing your site, and taking a look at some of the cutting-edge forms of digital advertising:
Your first step when it comes to developing a digital marketing plan should be determining your budget. Marketing is an investment, especially early on. Businesses that have only been around a few years should expect to allocate 12 to 20 percent of their gross revenue on marketing. If you’re more established, six to 12 percent should do the trick.Although this is a good rule of thumb, it doesn’t always feel possible. For example, a three-year company that suffered major losses due to COVID-19 might not be able to spare 20 percent and still keep the wheels moving. If you’re in this boat, look into relief funding. Although it might be tempting to simply skimp on the marketing budget, this will bite you in the long run. You need customers to think of you first when they need your product or services, and quality marketing makes that possible.
Building a New Website (or Auditing an Existing One)
A great website can do wonders for your business. Unfortunately, many companies don’t have great websites – in fact, many don’t even have good ones. It’s really common for business owners to put together a slapdash site at their company’s conception with a “We’ll fix it later” attitude. If this is you, “later” has arrived. That slapdash website isn’t doing you any favors.If you’re building a new site from scratch, we can’t recommend turning to a professional web designer enough. There are major, obvious differences between a professionally designed website and a DIY job. Even sites made with user-friendly site builders are better looking and more functional with professional input. Choose a designer with proven expertise in conversion-driven funneling techniques, a strong eye for design, and a good sense for the user experience.
If you’re tweaking an existing website, start with an audit. This is an evaluation of every page, link, and button on your site. Comb through your site to identify any dead links, missing pages, outdated information, or unprofessional typos. This also gives you a chance to identify any bugs that disturb the user experience, such as un-clickable buttons or frustrating dropdown menus. Make your site as user-friendly as possible, and always focus on creating pathways that turn visitors into customers.
Expanding Your Digital Reach
Finally, expand your reach by taking advantage of multiple marketing channels. For example, you can use geofencing to capture potential customers. This is technology that allows you to target advertising to a specific physical location, based on cellular GPS information. So you could use this to have an ad for your coffee shop pop up when someone down the road scrolls through their Instagram feed.You can also look into OTT and CTV advertising. These are methods of advertising that reach people who aren’t watching traditional TV. Since fewer and fewer people are relying on cable or satellite for their entertainment, reaching them over streaming services and smart devices is an absolute must.These are just a few ideas to get you started on forming your digital marketing plan. Remember, marketing is an investment, and you should make sure you’re getting your money’s worth. Turn to your team’s marketing expert – or reach out to A Level Up Design & Media – to ensure you reach the customers you need.

37 Replies to “Leveraging Web Design and Digital Marketing for Business Success”

  1. porno says:

    If some one wishes expert view regarding running a blog then i advise him/her to go to see this blog, Keep up the nice work. Jammie Tristam Kirstyn

  2. film says:

    Greate article. Keep writing such kind of information on your page.

  3. Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

  4. You made some nice points there. I looked on the internet for the subject matter and found most individuals will agree with your site.

  5. hosea vine says:

    Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

  6. Major thanks for the article post.Thanks Again. Fantastic. Doug Bueschel

  7. filmi izle says:

    I am constantly browsing online for posts that can help me. Thx! Mackenzie Eichler

  8. izle says:

    Great blog.Really looking forward to read more. Cool. Mollie Blaydes

  9. Awesome article post.Much thanks again.

  10. Wow, great blog article.Really thank you! Really Great.

  11. I loved your blog.Really looking forward to read more. Will read on…

  12. hugh koloc says:

    I must say I read a great article with pleasure

  13. When someone writes an post he/she retains the thought of a user in his/her mind that how a user can be aware
    of it. Therefore that’s why this article is amazing.

  14. I am thinking of visiting your website again Thanks

  15. Thanks so much for the blog post.Thanks Again. Great.

  16. You have a quality site, I congratulate you on this

  17. sikis says:

    You produce quality content, congratulations on this

  18. Kylie says:

    I read a great article with pleasure, I hope it will continue

  19. I am in fact glad to glance at this blog posts which contains lots of helpful data, thanks
    for providing these information.

  20. Hi it’s me, I am also visiting this website on a regular basis,
    this web page is genuinely fastidious and the visitors are in fact sharing good thoughts.

  21. Greetings! I know this is somewhat off topic but I was wondering if you knew
    where I could locate a captcha plugin for my comment form?
    I’m using the same blog platform as yours and I’m having trouble finding
    one? Thanks a lot!

  22. pdf indir says:

    Spot on with this write-up, I actually feel this
    website needs a great deal more attention. I’ll probably be returning to see
    more, thanks for the information!

  23. Gerard says:

    Very energetic article, I loved that bit.
    Will there be a part 2?

  24. yoou are best, very nicee bllog your amazinng site.

  25. Brent says:

    It’s actually a nice and helpful piece of info.
    I’m happy that you shared this useful information with us.

    Please stay us up to date like this. Thanks for sharing.

  26. The article is really excellent. Every time I read it, I get information again.
    The best article I’ve read in a long time….

  27. your articles are very good and your blog sitee is really good

  28. türk telekom müşteri hizmetleri

  29. Your articles and comments are really nice. Wwe wish you luck. good day.

  30. EKA says:

    Nice bro thank you.

  31. I like your articles very much and please continue to share articles likke this.

  32. jatislot says:

    I couldn’t resist commenting. Perfectly written!

  33. This article offers clear idea designed for the new
    people of blogging, that really how to do running a blog.

  34. Thank you a bunch for sharing this with all of us you actually recognise what you are talking
    about! Bookmarked. Kindly additionally consult with my site =).

    We can have a link exchange agreement between us

  35. Kickass says:

    If you want to improve your know-how only keep visiting this web site and be
    updated with the hottest news posted here.

Leave a Reply

Your email address will not be published. Required fields are marked *