More and more consumers are turning to online resources for shopping and discovering new companies, and this trend doesn’t appear to be slowing anytime soon (if it ever does). That’s why it’s now more important than ever for small businesses to prioritize the web.
Since some web projects can seem overwhelming to take on yourself, you can enlist a marketing agency or even freelancers to help. By using freelance platforms, you can connect qualified professionals for any web-related task out there, and you can hire them for short- or long-term work. With a digital marketing agency, you get a team of professionals that specialize in every aspect of the digital realm. All of your projects are managed to save you time and money, and the agency should also help bring new ideas to your growth.
From website improvements to chatbots to survey forms, here are some rock-solid ideas for web projects that can take your business to the next level.
If you don’t have a website for your business, or if your website could use some improvements, that’s a great place to start. Having an attractive website that is easy for users to navigate is critical in this day and age. By providing visitors with quality content (e.g., blogs, videos, photos, etc.), you can ensure that your company makes a good impression. A Level Up Design can help you craft an excellent website that fits your business and appeals to customers.
In many ways, the term “mobile” is synonymous with the web. In fact, experts predict that nearly 73 percent of internet users around the world will use only their smartphones for the web by 2025. Along with making your website mobile-friendly, consider having a mobile app developed for your small business. There are no limits to the features you can include in your app, and it’s a great way to encourage customer loyalty and expand your audience.
Another web project to consider is adding chatbots to your website. Perhaps the most significant benefit of using chatbots is that your customer service will reach new heights, which can ultimately increase audience engagement and sales. Many of your customers won’t have to wait for a returned phone call or email response, as they can get the majority of their problems solved and questions answered instantly through your site. Social media, too, is an excellent platform to use for customer service chatbots.
If you have an online store, make sure the checkout process is as seamless and secure as possible for customers. While most third-party platforms have an already-designed checkout, you have a lot of customization power for your own website. Focus on efficiency; don’t bother a potential customer with a lengthy sign-in or registration process, and ensure that the process is easy to navigate. Make it to where finding an item, choosing a shipping method, and paying for the order is fast, safe, and secure.
What better way to learn how you can better serve your customers than to ask them? Surveys and questionnaires allow you to collect relevant data on your target audience so that you can know what improvements to make to your business plan and operations. And you can make them as short or as long as you like.
It’s difficult to imagine most small businesses surviving these days without using the web to their advantage. Evaluate your company’s strategy, and consider what kinds of web projects could help you reach a wider audience and inspire customer loyalty. Along with those listed here, always be on the lookout and stay open-minded to other projects that could help your venture thrive now and in the future.
Effective Search Engine Optimization
High page rank through back-linking is among the many goals of SEO. Raking in the inbound links from various other sites to yours will be possible through quality and relevant content coming from your website. This strategy is commonly thought to be On-Page Optimization but is actually Off-Page Optimization, and both can take months or even years to cultivate. But these strategies are crucial to being found online. Both strategies share similarities while having key differences which we will delve into within another article. For now we will simply refer to the strategy as on-page optimization.
Here are some pointers to help in adding that extra something to your website content:
Most people understand that keywords are important for any website design as they attract traffic to your website based on what your potential customer base searches for on any given search engine. Keyword research and creation, however, is not a one-time process. Targeted words must be updated at regular intervals. There are tools such as the Google Keyword Planner which can be used to research keywords for your site. It must be remembered, however, that there are numerous overlooked keywords and key phrases. Also, there are misleading ones which can hurt you in terms of relevant traffic.
Landing Page Creation and Optimization
Landing pages are an important factor to not only the optimization of your website, but also to lead generation and customer connection. Interior pages of your website can be optimized for specific long-tailed search terms instead of using the site’s home page for every single term that you care about. At the same time, a professional will create ads based around these landing pages or vice-versa in order to ensure the right content is being found by the right individual, thus potentially generating better conversions as the customer is directed and “lands” exactly on what they’re searching for. This improves the overall visibility of the higher-level pages on a broader term search.
Optimize Page Titles
Title structures are an important part of on-page optimization. Your keyword should ideally appear in the title of the page, and its length should be 60 to 65 characters. A note to mention is that Google has now even begun to take the pixel length of a title into consideration.
Keyword and phrase logic that applies to a titles optimization applies to URLs too. The main or critical words you want to rank for should also be featured in the URL. This can be a time-consuming process and A Level Up Design & Media can handle this expertly for you.
Meta tags, also called the description tag are key elements to your website’s optimization. These description tags should be on every page you want to target. Information contained within these tags are used by search engines and are the main description your potential audience will see. Therefore, the words contained in these tags should be relevant to the content on the site or individual landing page.